BREV by Guy Gooch

The Story of Brev, a four-part animated series developed over two months that merges contemporary animation techniques with nostalgia tone. The project is a collaboration with sustainable designer Joshua Samuels, whose reworked garment — the F** Off Baggy Trousers* — was a visual and narrative inspiration for the series.

At the centre of the story is Brev, a nonchalant Londoner with a mysterious pair of trousers and an unexpectedly rich inner world. Across four short episodes, Brev’s universe unfolds through a playful yet meticulous blend of 2D and 3D animation, crafted by Guy Gooch alongside animator Akam Hussein. The hybrid approach creates a tactile, handmade feel.

With a number of guest appearances from surreal and endearing characters — including scouse aliens, Doreen the flowershop keeper, and a baby that hatches from a discarded pair of jeans — the world is whimsical, offbeat, and quietly emotional. Beneath the humour lies a subtle exploration of value, reuse, and transformation, echoing Samuels’ sustainable design ethos.

Joshua Samuels’ original garment was constructed from two pairs of unloved trousers, reimagined into a single statement piece. 

director | @guygooch

co-written by | @guygooch @fletcher____elliott @joshuasamuels

prod company | @torrianogroup 

ep | @danielpcoen

producer | @joshsmaller

dop | @guygooch 

1st ac | @benhovington

gaffer | @benjaminlam_dop

drone op | @jacksmithfilm @moonshinefilm

editor | @guygooch 

vfx supervisor | @akamwave

2D vfx | @guygooch

3D vfx | @lwrcs

score | @akamwave

sound designer | @guynewland

colour | @_nlsn_

colour house | @selectedworks.tv

colour producer | @hannahrosegeorge

Cast 

brev | @joshuasamuels

aliens | Alan + Vinny

flatmate 1 | @madivillain

flatmate 2 | @tiwaakinjide

child brev | @dexter_pulling

baby brev | Mabel West

casting agent | @ptc_management

florist | Doreen Jacob

VO 

flatmate 1 | @pmacpherson_

flatmate 2 | @zack_channon

Guy Gooch is a London-based director, photographer, and self-taught animator. With a philosophy of “shitty is pretty,” his work fuses technical ambition with docu-style rawness – multidimensional, conceptually weighted, and rooted in contemporary urban life.

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