o Sul

The South is more than a cardinal point: it’s a state of mind, a way of seeing the world.

The soul is never fixed substance, but a restless spark of creation—a wild inconsistency dancing between bodies, natures, and gazes. [Eduardo Viveiros de Castro]

The flower, the shimmer of water, the face dissolving into color, the fleeting bird, the fractured word, they remind us the South is woven from fragments that never settle.
Life does not arrive as certainty, but as oscillation: between visible and invisible, human and more-than-human, sky and earth, memory and forgetting.
The Southern hemisphere, so often cast as margin, here turns to center, its letters — O SUL — announcing a place that is also an orientation.

Photo: Demian Jacob

Performance: Baraúna

Sound: Grouper + Ambiente

O SUL, Super8, 2025.

Demian Jacob is a photographer and visual artist from Rio de Janeiro whose work drifts between landscape, memory, and the quiet gestures of everyday life.
Originally trained in Geography, Jacob later immersed himself in photography at the International Center of Photography in New York, where he also collaborated with photographers and studios.
Working with analog processes—35mm, Polaroid, Super 8—Demian embraces time, imperfection, and chance, leaving images unaltered by digital intervention.
In 2017, his series Objetos Deslizantes became part of the collection of the Museu de Arte do Rio (MAR). His photobook Devaneios was presented at Paris Photo 2019 (Familia Editions).
Between personal explorations and commissioned projects for brands and publications such as Nike, Adidas, Shiseido, Vogue Japan, Suitcase, Vice, Harper’s Bazaar, The Plant, Bloom, his practice unfolds as both document and reverie.
He lives and works in Rio de Janeiro.

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